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Case Study

Hotels & Resorts

Data Consolidation & Standardization

Overview

Guest data unification for an international hotel group

We're helping a leading international hotel & resort group drive better guest experiences by consolidating data across different systems and creating a single source of truth.

By the numbers

10M
Customer records
10k
New customers
1.3M
Cross-sell opportunities

Objectives

Improve marketing analytics and guest engagement through advanced data analytics and artificial intelligence.

Challenges

Property data is not standardized, making it difficult for marketing and guest-experience teams to deliver a seamless and positive guest experience.

Solutions

Deployed cloud and on-prem servers to manage complex data cleaning scripts that apply custom logic, leveraged private LLMs for guest enrichment, and consolidated data into one SQL database.

Benefits

What the client gained

Custom data analytics solutions

We build tailored data frameworks for complex hospitality environments, solving unique challenges to give you a competitive edge.

Applied industry best practices

Apply proven, industry-wide best practices combined with our own expertise to deliver measurable results.

Predict and personalize guest needs

By structuring and cleaning your data, we enable advanced AI and predictive models that foster personalized guest engagement and build lasting satisfaction.

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